ORM stands for Online Reputation Management. It’s an acronym that’s just beginning to catch on in the Internet PR and Marketing space. I know we make acronyms for everything under the sun and the poor people just looking for tips have a hell of a time learning anything while wading through these terms, but think about all the unnecessary strokes poor writers like me must suffer to type out O-N-L-I-N-E R-E-P-U-T-A-T-I-O-N M-A-N-A-G-E-M-E-N-T…. whew!!!! I need a breather!
Help me save some keystrokes. Let’s try to only type the phrase online reputation management once per post from now on…Pass on the acronym wherever you can, especially in those beloved SEO blogs and SEM forums. They spread new acronyms like a brushfire. j
In the coming weeks, we’ll look at the news for some examples of good and bad ORM campaigns.
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April 19th, 2007 at 8:12 am
Good work - we need an acronym - especially because I always type it reptuation…
I was looking around for contact information but couldn’t find anything - I ordinarily would contact you privately rather than through a comment initially, but I just wanted to give you a heads-up about a new tool that we have launched - Reputation Monitor to help companies monitor their reputation online easily (yes, there’s a free version).
I thought it was something you might find useful - I’d love to hear your thoughts.
All the best
Will