ORM stands for Online Reputation Management. It’s an acronym that’s just beginning to catch on in the Internet PR and Marketing space. I know we make acronyms for everything under the sun and the poor people just looking for tips have a hell of a time learning anything while wading through these terms, but think about all the unnecessary strokes poor writers like me must suffer to type out O-N-L-I-N-E R-E-P-U-T-A-T-I-O-N M-A-N-A-G-E-M-E-N-T…. whew!!!! I need a breather!
Help me save some keystrokes. Let’s try to only type the phrase online reputation management once per post from now on…Pass on the acronym wherever you can, especially in those beloved SEO blogs and SEM forums. They spread new acronyms like a brushfire. j
In the coming weeks, we’ll look at the news for some examples of good and bad ORM campaigns.
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