What the heck is ORM? « Reputation Management

What the heck is ORM?

Posted Feb 24 2007 by Daniel Dessinger in Reputation Management, Tips with View Comments

ORM stands for Online Reputation Management. It’s an acronym that’s just beginning to catch on in the Internet PR and Marketing space. I know we make acronyms for everything under the sun and the poor people just looking for tips have a hell of a time learning anything while wading through these terms, but think about all the unnecessary strokes poor writers like me must suffer to type out O-N-L-I-N-E R-E-P-U-T-A-T-I-O-N M-A-N-A-G-E-M-E-N-T…. whew!!!! I need a breather!

Help me save some keystrokes. Let’s try to only type the phrase online reputation management once per post from now on…Pass on the acronym wherever you can, especially in those beloved SEO blogs and SEM forums. They spread new acronyms like a brushfire. j

In the coming weeks, we’ll look at the news for some examples of good and bad ORM campaigns.

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Category: Reputation Management, Tips

Daniel Dessinger - Daniel began as an MSN Groups community moderator back in 2000. Since 2005, Daniel has been cheering on "brands worth knowing" through core online marketing disciplines including: online reputation management, social media, and search engine marketing consulting. He is currently Senior Search Marketing Specialist for MarketNet, Inc.

View Comments

A Thin Line Between PR and Search

Mar 21, 2007

[...] Online Reputation Management (ORM) is a term I like to use to describe the process of managing how the world views your company, name, website, product(s), or service(s) through all Web mediums including blogs, social media, articles, press releases, and forum discussions. What does ORM look like? It begins with monitoring the Web for mention of your name, company, etc., learning what is being said, determining how to best respond, and launching campaigns to apologize, explain, divert, or promote. [...]
Will Critchlow

Apr 19, 2007

Good work – we need an acronym – especially because I always type it reptuation…

I was looking around for contact information but couldn’t find anything – I ordinarily would contact you privately rather than through a comment initially, but I just wanted to give you a heads-up about a new tool that we have launched – Reputation Monitor to help companies monitor their reputation online easily (yes, there’s a free version).

I thought it was something you might find useful – I’d love to hear your thoughts.

All the best
Will
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Jul 13, 2010

[...] enjoy more than any other does everything you don’t. I’m cautious and careful. With my ORM background, I’m thinking about 5-10 years down the road when I’m known more for [...]