That’s a great question, and one we covered early on in this article. But just in case you need to clarify with one of your coworkers or superiors, here are all the known possible definitions of ORM which might be mistaken for the amazing service we provide and discuss here.

1. Online Reputation Management
An emerging field combining public relations with search engine optimization monitoring online conversation to enhance brand reputation in search results.

2. Object Relational Mapping
A programming technique for converting data between incompatible type systems in relational databases and object oriented programming languages.

3. Oak Ridges Moraine
One of the most significant landforms in southern Ontario.

4. Other Regulated Material
A material which poses a risk in transportation, but does not meet the definitions of any other hazard classes

5. Operation Resource Management
The strategic purchase of operations resources.

A Word of caution: Be sure to clarify your intended use of ORM before launching into a sales pitch or explanation of why such service / action is necessary.

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