As we continue on a breakneck pace of new web 2.0 enterprises worldwide, expect to see some new options in the reputation monitoring space. A couple search engines worth noting are relatively new:

Serph.com
Serph specifically searches social media outlets online, including blogs, networking sites, forums, etc., to find the most recent buzz on any given topic or name. Results are similar to a Google Blog search if you order the list by most recently posted results.

Spock.com
Spock is a new search engine focused entirely on people. You are able to sign up as a user and submit relevant website page URLs and connect them to a specific name. For example, I have attached several of my blogs/websites to my name in order to accurately represent who I am, should anyone search for me via Spock.com. This could get interesting as multiple people with identical names battle over primacy for the name.

Either one of these search tools will help you to understand what is known about a given product, company, or person.

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