Half-assed strategies get you nowhere. This shouldn’t be a revelation, but it might be to a few of you. I don’t usually use crass language in my posts, but this subject warrants alarming verbage. I had an international client whose brand name you would all recognize, but will remain anonymous here. This client was not …
Weber Shandwick White Papers on Reputation Survey
There are at least three white papers worth reading from Weber Shandwick on the subject of online reputation management. I have provided links directly to their PDF files so you can get some easy info on the subject. Issue One covers “Strategies to Recover Reputation”, in which they state that the average length of time …
Brand and Reputation Issues for eCommerce Businesses
I’ve recently encountered an ecommerce client with a severe brand and reputation management issue. Their situation is hardly unique, so in the interest of moz-like information sharing, I’d like to cover their scenario in case it can help some of you who manage ecommerce companies/clients. For the sake of client privacy, we’ll call this client, …
Michael Vick’s Indictment Damages the Atlanta Falcons Reputation
As Michael Vick is formally indicted, questions remain as to what measures the NFL Commissioner would take. PacMan Jones, another NFL player, was suspended after multiple incidents involving the police. But would the NFL take as hard a stance against superstar Vick? As the quarterback for the Atlanta Falcons, Michael Vick should have known and …
The Wall Street Journal Highlights Ineffective Reputation Management Practices
The Wall Street Journal posted an article online today about reputation management and the negative impact of certain unrecommended tactics. Unfortunately, the WSJ journalist, Andrew Lavallee, didn’t take the time to locate and/or cover a successful reputation management agency. Ironically, reputation management – the industry – gets the shaft. The difference between advisable practices and …
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