I’ve recently encountered an ecommerce client with a severe brand and reputation management issue. Their situation is hardly unique, so in the interest of moz-like information sharing, I’d like to cover their scenario in case it can help some of you who manage ecommerce companies/clients.

For the sake of client privacy, we’ll call this client, “Flamingo Crossing.” Flamingo Crossing sells a high-end product to the posh VPs and real estate agent types who relish living in the lap of luxury. Flamingo Crossing not only sells their product through an ecommerce store, it also sells through a list of approved vendors. Now comes the problem(s). Continue Reading

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