That is the question. And the answer you get will depend on the honesty of the person you’re talking to. Granted, I don’t know everyone in the industry, so I have to admit that I am about to make an assumption. Out of everyone I’ve encountered, I don’t know ANYONE delivering any value in the area of link development who is not buying links. There are hundreds of link swappers out there, but they’re the bottom of the food chain. Most people who get good links buy good links.

Yes, there’s a lot of noise out there about link bait these days. Professional link baiters claim that a well-written blog post or article will bring in the links. Fooey. Continue Reading

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