Paid Search Marketing

Paid Search Marketing, also known as Pay Per Click (PPC), is a vital part of Search Engine Marketing. While organic SEO efforts take months to generate measurable results, PPC is instant gratification. It’s also instant expense, since you literally pay a fee for every click on your ads. PPC offers immediate visibility for prominent search keywords that your target audience is using to find the information, products, and services they want.

Paid Search Marketing services include:

• Keyword Research
• Competitive Analysis
• Ad Copywriting
• Landing Page Consultation
• Landing Page Optimization
• Web Analytics
• Monthly Reporting
• Ad Testing
• Keyword Testing
• Bid Testing

PPC is an ongoing mathematic experiment. Each month, the factors shift and change, requiring adjustments in bidding, ad copy, and keyword inclusion.

For more information, contact Daniel at daniel@reputationadvisor.com.

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