There are plenty of articles online about reputation management. Don’t worry. And of those, there are many approaches represented. There are three basic streams of reputation management:

* Online Reputation Management for Search
* Online Reputation Management for Branding
* Offline Reputation Management for Branding

We’ll deal with the first two more often than the third. The third falls under the cagtegory of Image Consulting. An image consultant is used for celebrities who say stupid things about minorities or who get caught in the act of cheating. A reputation advisor is employed when you want to enhance your reputation or image online.

Semantics. Potato, potahto. Call it whatever you like, but this is how we will differentiate between disciplines. Image Consulting is henceforth for non-internet related PR. From now on, Reputation Management implies the Web. If enough people accept the differences betweeen these two phrases, we will be able to use reputation management without the annoying “online” prefix.

By all means, read all the online articles about reputation management that you can bear. I imagine we’ll get around to referencing most of them in the future and discussing the validity of their advice. Just take everything with a grain of salt. And don’t assume that you know which type of reputation management is being referred to by the author. Happy reading!

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