After what we’ve seen over the past five days, MyBlogLog.com is a perfect example of a company in need of some ORM (online reputation management).

Just a few days ago, a MBL member nicknamed Shoemoney was removed from the MLB directory.

Reason: He posted some information on his blog that made MLB kinda angry. What kind of information? He found a flaw in MBL’s programming which allowed him to find and post the User IDs of other members. Hence, he got the boot.

Problem: Dozens (if not hundreds) of MyBlogLog members removed the MBL code from their blogs and poised themselves to cancel MBL membership. They called it a boycott. Let me tell you, this group of bloggers is powerful.

Solution: Within a day or two, Shoemoney was reinstated onto MBL, offered some sort of near apology, and at least some of the boycotters have returned with little more than a grumble.

MyBlogLog will need to take some time and effort to regain the trust of its current and former members. It has been such a popular site, even after the sale to Yahoo!, that I find it difficult to believe that everyone will continue to look upon it with disfavor for very long. However, the masses are fickle, and you never know what one small group of disgruntled influential people will do.

Better Solution: MyBlogLog needs to post some blogs offering additional services they will be providing. New services and functionalities are always good ways to help the people forget their past reasons to complain.

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