When I talk about ORM on this site, Twitter, the MarketNet blog, or anywhere else, I’m referring to much more than what is now known as search engine reputation management. SERM, or whatever you want to call it, is but one facet of a robust ORM initiative. So what does search engine reputation management entail, …
What Does SEO Stand For?
It’s a question more and more people are asking, as web marketing spreads to even the least savvy marketer. SEO stands for “Search Engine Optimization” (“optimisation” in the UK). What does that mean? SEO is the popular acronym used for web marketing strategies employed to draw more visits to a particular website. I’ll break it …
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