CrunchGear.com reported on Belkin’s response to last weekend’s “shilling fiasco”. You can read Belkin’s full response to the public here, but we’re just going to take a quick look at the steps Belkin’s president, Mark Reynoso, claims the company is taking. But first, a fair warning to CrunchGear: Had you missed it on this one, …
Reputation Sabotage is the Future of Black Hat
I’m reminded of the gullibility of the masses when I read a post like CrunchGear.com’s post on Belkin paying for positive comments on Amazon. Now, I don’t know or care whether Belkin actually posted this offer. The point is that everyone assumes that they did. It goes unquestioned. But how hard would it be to …
Reputation Repair Versus Reputation Management
The circumstances that call for reputation repair versus reputation management.
Data Loss Leads to Reputation Crises
If the past five years of online growing pains have taught us nothing else, they have taught us that security is essential. Data loss leads to reputation crises on a fairly regular basis. Obviously, online security isn’t the only issue. Stolen Blackberries, PDAs, and laptops are the most significant causes of data theft and loss. …
The Cost of Bad Press to Small Business
Small to mid-sized businesses frequently fail to see the value of reputation management, especially online. When every decision rides on the competence and experience of one or two individuals, key issues frequently go overlooked. Hey, it’s only natural. But this isn’t one of those areas you should let slip by. Experience tells me that small …
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