A simple daily Google News search yields the following headlines: 1. Global financial crisis puts Asarco settlements in doubt 2. Foreclosure Crisis Vexes Government 3. Which Candidate’s Plan Would Best East the Mortgage Crisis? 4. Financial Crisis Moves to Gulf Arab Nations 5. U.K.’s Darling to Say Crisis to Be Deeper, Longer than Expected 6. …
Brand and Reputation Issues for eCommerce Businesses
I’ve recently encountered an ecommerce client with a severe brand and reputation management issue. Their situation is hardly unique, so in the interest of moz-like information sharing, I’d like to cover their scenario in case it can help some of you who manage ecommerce companies/clients. For the sake of client privacy, we’ll call this client, …
Avoiding the Weekend Snowball
B. L. Ochman brought up an interesting point this morning: who is monitoring your company’s online reputation over the weekend? Plenty of executives and PR professionals have returned to work on Monday to find a snowballing issue covered in blogs and forums all over the Web. With two and a half days of unhindered momentum, …
Google Alerts Provides Basic Reputation Monitoring
Most of the “professionals” would scoff if they heard a potential client say that they used Google Alerts to monitor their online reputation. They would be full of it, however. Most monitoring tools I’ve seen advertised on the Web offer nothing more than Google Alerts with a custom face. You can pay the fee if …
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