Half-assed strategies get you nowhere. This shouldn’t be a revelation, but it might be to a few of you. I don’t usually use crass language in my posts, but this subject warrants alarming verbage. I had an international client whose brand name you would all recognize, but will remain anonymous here. This client was not …
How to Choose the Right Freelance Network for Reputation Management – Open Thread
If you have ever used a freelancer network like elance, freelancers, or any other, I want to hear from you. Especially if you’ve used it for reputation monitoring or management. Share your experiences here, so that everyone looking will have some insight on which networks are best suited for this type of exchange. Read on …
Handle Public Product Complaints with Care
Last week I was approached by a friend of the company. He’s referred several clients to us and has now found himself in the middle of a reputation crisis. His company manufactures and sells garden tubs. A disgruntled ex-employee has apparently posted a complaint on a popular consumer complaint forum. That one complaint post ranks …
How To Get Credit for Corporate Blogging After You’ve Left the Company
It’s smart business practice to keep all blog posts on your corporate website even after the employee who wrote them is gone. Whether they quit or get fired, the quality of their written work should stand alone. Some business owners want to erase all visual evidence of a person’s existence once they’ve parted ways with …
Rob Garner’s 17 Reputation Management Tips
Go online to MediaPost’s Search Insider and read Rob Garner’s Top 17 Tips for Search Engine Reputation Management Optimization. Rob provides a good basic list of tips for the beginner needing to improve their image online. Creating sub domains is an especially useful tip that I don’t think gets emphasized enough. Perhaps your company’s website …
ORM Tip #1: Give Your Customers a Voice
Rule #1 is simple. Your clients and customers are going to say what they are going to say. The question is, will it be in a controlled environment or will it be total chaos? You choose. There are three recommendations to choose from, and I personally recommend a blend of all 3: 1) Create a …
What the heck is ORM?
ORM stands for Online Reputation Management. It’s an acronym that’s just beginning to catch on in the Internet PR and Marketing space. I know we make acronyms for everything under the sun and the poor people just looking for tips have a hell of a time learning anything while wading through these terms, but think …
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