TheAge.com posted an article by Leon Gettler about six steps to crisis management. He started by discussing Johnson & Johnson and the poisoned Tylenol fiasco. Gettler continued with a series of pr nightmares, beginning with the dreaded and infamous Exxon Valdez disaster.

It is a shame that more CEOs and Directors of Public Relations won’t heed the wisdom embodied by Johnson & Johnson those years ago. True, it cost hundreds of millions in recalls and such. Undoubtedly, this is why most executives refuse this humble and expensive path. It is, however, the only way to avoid looking the fool and risking permanent failure.

Why is it that so few executives have the foresight to protect the public and the company? The PR disasters of the past twenty years simply prove that it takes less savvy and ingenuity to create a company than to sustain one.

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