When dealing with any type of Public Relations, Reputation Management, or Marketing on the Internet, you will inevitably face the question of how to use Google, Yahoo!, MSN, and Ask to your advantage. These search engines are the primary way people find information. Search Engines are the new yellowpages (even though there are online yelllow pages which can be extremely helpful, especially when searching for local businesses only).
Search Engine Optimization is a massively growing industry worldwide. If you want lots of helpful tips in that arena, visit an SEO blog. There are dozens to choose from.
Online Reputation Management inevitably crosses paths with SEO and search engine marketing. Even if you were to address your PR problems with a traditional, non-SEO involved approach, as long as you post your comments, press releases, or explanations online, you will inevitably affect search engine rankings. That’s part of SEO, so you might as well make yourself comfortable with the idea. Yes, you will want important people to say positive things about your company, employee, product, or service, but you’re wasting effort if you don’t take advantage of some basic SEO principles to help you get the most bang for your buck.
In case the term “SEO” feels awkward on your tongue (or in your brain), here are five ways that Reputation Management and SEo are already similar (these should make you feel more comfortable):
- Search Engine results are the most obvious measuring stick of success or failure
- Utilizing Title/META tags whenever possible are very helpful
- Press Releases are your friend
- Blog responses and fresh positive posts are valuable assets
- Link Building campaigns to your positive pieces boost their credibility to search engines
To manage your rep online, you’ll need to employ a mixture of skills including copywriting, SEO, and marketing.
More to come…
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