There may be no segment of the world’s population more in need of reputation management than Hollywood and performing arts celebrities. Anyone followed by the paparazzi is destined to say or do something that will be recorded and published for the world to see. We’re all human, and celebrities are ofttimes no better at maintaining composure than you or me.

Add to that mix the millions of dollars, the “party lifestyle”, and the total freedom to do whatever they please, and you have a recipe for public disaster. Whether it’s drugs, DUIs, rehab, separation, divorce, custody battles, indecent exposure, sexual harassment, insider trading, gambling addictions, or dozens of other morally dubious activities, celebrities have the money, the freedom, and the time to get into trouble. Continue Reading

Popularity: 23% [?]

There are at least three white papers worth reading from Weber Shandwick on the subject of online reputation management. I have provided links directly to their PDF files so you can get some easy info on the subject.

Issue One covers “Strategies to Recover Reputation”, in which they state that the average length of time required to recover a damaged reputation in the United States is 3.2 years. Continue Reading

Popularity: 25% [?]

I’ve recently encountered an ecommerce client with a severe brand and reputation management issue. Their situation is hardly unique, so in the interest of moz-like information sharing, I’d like to cover their scenario in case it can help some of you who manage ecommerce companies/clients.

For the sake of client privacy, we’ll call this client, “Flamingo Crossing.” Flamingo Crossing sells a high-end product to the posh VPs and real estate agent types who relish living in the lap of luxury. Flamingo Crossing not only sells their product through an ecommerce store, it also sells through a list of approved vendors. Now comes the problem(s). Continue Reading

Popularity: 25% [?]