There may be no segment of the world’s population more in need of reputation management than Hollywood and performing arts celebrities. Anyone followed by the paparazzi is destined to say or do something that will be recorded and published for the world to see. We’re all human, and celebrities are ofttimes no better at maintaining …
Weber Shandwick White Papers on Reputation Survey
There are at least three white papers worth reading from Weber Shandwick on the subject of online reputation management. I have provided links directly to their PDF files so you can get some easy info on the subject. Issue One covers “Strategies to Recover Reputation”, in which they state that the average length of time …
Brand and Reputation Issues for eCommerce Businesses
I’ve recently encountered an ecommerce client with a severe brand and reputation management issue. Their situation is hardly unique, so in the interest of moz-like information sharing, I’d like to cover their scenario in case it can help some of you who manage ecommerce companies/clients. For the sake of client privacy, we’ll call this client, …
Loading ...
Recent Comments