Posted on 27 February 2008 by Daniel Dessinger
That’s the question I’ve been asking myself for the past 72 hours (with minor rest breaks). Online Reputation Management is an industry I bought into a year ago, predicting it would grow to heights that would rival or at least compliment SEO in the realm of public awareness.
Certain experts in internet marketing and PR have been assisting individuals and corporations with reputation management for a few years now. Guys like Andy Beal, who’s been writing about ORM since his blog began. Lee Odden, is another example of a marketing professional who has combined the practices of public relations, image consulting, and search engine optimization to provide ORM. Continue Reading
Popularity: 100% [?]
Posted on 11 February 2008 by Daniel Dessinger
Last week I was approached by a friend of the company. He’s referred several clients to us and has now found himself in the middle of a reputation crisis. His company manufactures and sells garden tubs. A disgruntled ex-employee has apparently posted a complaint on a popular consumer complaint forum.
That one complaint post ranks #1 for the specialty garden tub company’s name. The company website ranks #2. In his particular niche, search engine reputation is huge. The company depends on their website for sales and promotional information. And somehow, this one post outranked them and was hurting their search rep big time. Continue Reading
Popularity: 81% [?]
Posted on 10 February 2008 by Daniel Dessinger
That is the question. And the answer you get will depend on the honesty of the person you’re talking to. Granted, I don’t know everyone in the industry, so I have to admit that I am about to make an assumption. Out of everyone I’ve encountered, I don’t know ANYONE delivering any value in the area of link development who is not buying links. There are hundreds of link swappers out there, but they’re the bottom of the food chain. Most people who get good links buy good links.
Yes, there’s a lot of noise out there about link bait these days. Professional link baiters claim that a well-written blog post or article will bring in the links. Fooey. Continue Reading
Popularity: 80% [?]
