I have Google Alerts to thank for this topic. This is proof that sometimes we lose sight of the forest for the trees. With all of our discussion and study on corporate reputation management, it is easy to overlook the importance of your industry’s reputation. Truly, all the individual ORM in the world won’t make …
In Search of a Better WordPress Theme
I’ve spent my fair share of time scouring the Web in search of the perfect WP theme. The truth is, I’m no designer, and I’d rather use a theme I can make minor adjustments to for just the right look. As the number of blogs I’m involved with continue to expand out of control (currently …
Free Speech Defeated Down Under
In Australia, a restaurant critic produced a “scathing review” of Coco Roco, a fine dining establishment on the harbor. The owners of the restaurant sued for defamatory remarks. A jury found the critic innocent, so the restaurant owners appealed the decision. The High Court of judges ruled in favor of the Coco Roco recently, stating …
6 Step Crisis Management as Mirrored by Johnson & Johnson
TheAge.com posted an article by Leon Gettler about six steps to crisis management. He started by discussing Johnson & Johnson and the poisoned Tylenol fiasco. Gettler continued with a series of pr nightmares, beginning with the dreaded and infamous Exxon Valdez disaster. It is a shame that more CEOs and Directors of Public Relations won’t …
Internal Policies Affect Corporate Reputation
Whether you’re a fresh new Web 2.0 corp. or a 100+ year old banking institution (stagecoaches come to mind), the policies you set for your employees will affect your corporate reputation as sure as an online scandal. For example, I worked for the home mortgage division of a nationally recognized bank. My time at said …
The Wall Street Journal Highlights Ineffective Reputation Management Practices
The Wall Street Journal posted an article online today about reputation management and the negative impact of certain unrecommended tactics. Unfortunately, the WSJ journalist, Andrew Lavallee, didn’t take the time to locate and/or cover a successful reputation management agency. Ironically, reputation management – the industry – gets the shaft. The difference between advisable practices and …
Loading ...
Recent Comments