As the good folks over at Distilled mentioned last week, aggressive reputation management puts your business ahead of the game. There are several levels of ORM campaign commitment. We’ll briefly discuss each level and then revisit each later (future posts) in greater detail. Keep in mind that in 90% of all indsutries or sub-industry categories, …
Avoiding the Weekend Snowball
B. L. Ochman brought up an interesting point this morning: who is monitoring your company’s online reputation over the weekend? Plenty of executives and PR professionals have returned to work on Monday to find a snowballing issue covered in blogs and forums all over the Web. With two and a half days of unhindered momentum, …
Google Alerts Provides Basic Reputation Monitoring
Most of the “professionals” would scoff if they heard a potential client say that they used Google Alerts to monitor their online reputation. They would be full of it, however. Most monitoring tools I’ve seen advertised on the Web offer nothing more than Google Alerts with a custom face. You can pay the fee if …
Personal Branding
It’s been a month since the last post. Work picked up and writing has become a daily ritual as I 1)ghostwrite an article per week, 2)write website copy and press releases at work, and 3)do some odds and ends projects in my own free time. Check out my latest CultureFeast blog about Neil Patel’s recent …
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