After what we’ve seen over the past five days, MyBlogLog.com is a perfect example of a company in need of some ORM (online reputation management). Just a few days ago, a MBL member nicknamed Shoemoney was removed from the MLB directory. Reason: He posted some information on his blog that made MLB kinda angry. What …
What the heck is ORM?
ORM stands for Online Reputation Management. It’s an acronym that’s just beginning to catch on in the Internet PR and Marketing space. I know we make acronyms for everything under the sun and the poor people just looking for tips have a hell of a time learning anything while wading through these terms, but think …
5 Similarities Between Reputation Management and SEO
When dealing with any type of Public Relations, Reputation Management, or Marketing on the Internet, you will inevitably face the question of how to use Google, Yahoo!, MSN, and Ask to your advantage. These search engines are the primary way people find information. Search Engines are the new yellowpages (even though there are online yelllow …
Does Bad Press Still Exist?
It has become cliche to say that “any press is good press.” But does the cliche still hold true? Being in the press, i.e. in the public view, is absolutely critical. For example, the sports world has recently been buzzing about the NASCAR team accused of trying to use a form of jet fuel to …
Online Articles about Reputation Management
There are plenty of articles online about reputation management. Don’t worry. And of those, there are many approaches represented. There are three basic streams of reputation management: * Online Reputation Management for Search * Online Reputation Management for Branding * Offline Reputation Management for Branding We’ll deal with the first two more often than the …
Reputation Management Begins Here
In the vein of some very helpful professional blogs like Copyblogger and SEOmoz, ReputationAdvisor.com exists to help your business maintain a solid reputation online. What you can expect: reputation management tips Examples Q&A (and eventually an FAQ section) links to other useful resources on the Web regarding reputation management. other related info (occasional SEO and …
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